Nahavand Persian Rugs are handwoven in the ancient city of Nahavand, located in western Iran.

Nahavand, with a population of around 80,000, is the third-largest city in Hamadan Province. The surrounding region is one of Iran’s most renowned carpet-producing areas, where weaving is deeply embedded in the local culture—so much so that nearly every village in the area produces its own distinctive rugs.

Often referred to as an "ancient city," Nahavand boasts a long and rich history, which has nurtured a deep-rooted textile tradition. The rugs are not produced in centralized workshops, but rather arise from generations of tribal knowledge and village customs—making each piece a true form of folk art.

Rather than following strict design templates, many Nahavand carpets are woven from memory or guided by the weaver’s inherited sense of form and aesthetics. This intuitive approach results in pieces that carry the individuality, heritage, and personal story of the artisan—an essential part of what makes Nahavand rugs so captivating.